Thu30Dec

  1. Shrewple: The (Real) Hot Girl Effect and Networking←link!

    I posted this on my company blog early in the morning, almost instantly it went to the front page of Hacker News, then to #1, and stayed there… for about 10 hours. The amount of traffic was insane. 

    I did it as a topical link bait piece to get some leads, and validate my idea. Well it worked. I have 5 digit figures for unique visitiors in the past 18 hours, a shit ton of leads, Twitter going nuts, and the attentions of Silicon Valley investor Dave McClure. Result.

    Imagine, I was just going to throw up some AdWords to my landing page and hope they converted. I dread to think how much a similar amount of leads using that method would have cost me.

    Lesson: Controversial, topical, organic inbound content > Spending money on traffic